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Italian agriculture continues to move mainly in three directions: the protection and promotion of biodiversity, organic farming, and multifunctional agriculture. This signals a return to our roots in the sense that, at the dawn of human evolution, when our hunter-gatherer forefathers became farmers, women were responsible for looking after the fields. Even today, some food farming is carried out only by women – for example pork rennet for Farindola Pecorino can only be produced by female hands – in a sort of ancestral bond between nature and fertility. Multifunctional agriculture is led by women and female agricultural entrepreneurship has become the main pillar of agricultural innovation. The recently appointed president of the World Farmer’s Organisation, Evelyn Nguleka, proudly claimed that women contribute to the production of 60% of the world’s food and that they play a fundamental role in Africa and Asia. But that is not all. In Italy too, female agricultural entrepreneurship is often more advanced and, at the same time, more attentive to the environment, more diversified, able to represent the rural world in all its wholeness and complexity. Women are assuming a central role in agriculture, no longer simply as co-workers on farms – even though today the top-managers of many farms are female – but as entrepreneurs, no longer confined to managing the vegetable garden or the guesthouse, but as innovators in production. In Italy, approximately one third of farms are run by women, but considering that two thirds of the farms employ only family members, it is obvious that the women are in the majority. Although female-run farms tend to occupy less space, they are also more multifunctional and have more integrated production chains. Statistics show that more than half of young farms are run by women, and that they push hard for innovation. And so we have farms that also produce cosmetics, farm guesthouses that become wellness centres or venues for cooking or botany courses, farms that produce yarns and dabble in fashion, farms that turn traditional plant nurseries into educational farms or farm nurseries for children with a high social value. The colour of the Italian fields of the future is therefore pink.