Not only in response to the crisis, but as a true vocation, agriculture has once again become attractive to young entrepreneurs. The number of businesses in Italy managed by those under the age of 35 has increased slightly (it is estimated that in the last four years 120,000 companies have been created, of which 109,000 are agricultural and 11 agri-food), but more important is the sentiment that young people have towards agriculture. 51% consider it fun and necessary to grow vegetables, while as many as 85% of Italians would advise their son or nephew to follow their heart if they expressed a desire to work in agriculture. The fact that agriculture is perceived as a virtue is affirmed by the fact that 39.7% of Italians, especially those that are located in the centre of the country (44.5%), are convinced that Italy can overcome the crisis by relying on agriculture and agribusiness. In addition, there has been a boom in agrarian institutions and agronomical faculties. Furthermore, in terms of employment, agriculture has attracted 14% of under-30s to work. What matters most, however, is the outline of this new type of agriculture. It is a more specialized type of agriculture, oriented toward organic products, the protection of biodiversity, the increased use of new technologies, with a greater average area than traditional businesses (the minimum area is about 15 hectares), a strong calling for multifunctionality (the end of the supply chain) and in most cases a close contact with research institutes. The agriculture of the young is more productive – a 30% increase in yield for a given UAA is estimated for a company owned by someone under the age of 35 - and better educated. Among the entrepreneurs who are over 40 years of age, the majority (38%) have, at best, obtained primary school education, and 31.2% have secondary school education, meanwhile the average level of education among young farmers is growing significantly. Among the 25-39 year olds, 45.3% have a secondary school diploma and 11.2% have a university degree. Moreover, among those who decide to begin agricultural activities before the age of 25, as many as 65.3% have a secondary school diploma and 5.2% have already graduated. This is the budding generation 2.0 that Italy - with the resumption of loans for agricultural start up businesses, the granting of uncultivated public lands and various initiatives for the promotion of applied research in agriculture - is cultivating for the cereal, grain legume and oilseed sector (nearly 24,000 new companies), for the vegetable, melon and root industry (13,000), for viticulture (12,000), oil fruits (almost 10,000) and livestock (6000).